Students’ Awareness of the Local Cultural and Historical Heritage in Post-Communist Regional Centers: Yekaterinburg, Gyumri, Timisoara

The article presents an analysis of students’ awareness the local cultural and historical heritage in post-communist countries, taking examples Yekaterinburg (Russia), Gyumri (Armenia), Timisoara (Romania). A multidisciplinary methodology was applied, including a sociological survey, visualization city places, assessment respondents’ capacity to engage with identified items. provided data visualizations demonstrated preferences young people for certain spaces, allowed people’s selected instances heritage. An attempt made estimate critically how objects are included youth consciousness. attractive image its positive perception can be used as basis engaging participation development promotion city. Results useful managers administrators, promote better engagement this age group involvement promoting brand place production.